Importance Of Digital Marketing in this Modern Era !

The term “Digital Marketing” which is also known as Internet Marketing refers to the technique of promoting the product or services digitally i.e., on the internet using digital devices like mobile phone, laptop and computers. As in this modern era from shopping groceries to booking a hotel most of our day-to-day activities are done through digital medium, hence digital marketing has a great importance.

Compared to the techniques of Offline marketing, digital marketing has a significant advantage as we can promote our products and services very precisely to the exact audience which will be interested in our products or services. Also, the cost of marketing digitally is very low compared to offline marketing. We also face huge problem when we have to promote our product to the audience of different places, in offline mode it is very time consuming as we will have to visit the specific place to promote the product but in digital marketing, we can promote the product just by sitting at home using a laptop or computer.

Digital marketing plays a very significant role when we have a limited budget for advertising. It often happens for small businesses that they have to promote their products but due to low budget they cannot afford to promote in offline mode. But when promoting digitally we have to just find our target audience using tools such as Google Analytics, Adobe Analytics, etc. and we can advertise our product precisely to targeted people only which results in giving us a very high Return on Investment.